Australia’s Leading
Virtual CFO
Business

We work with aspirational business owners to achieve their business goals. It’s that simple.

Trusted by over 500+ growing SMEs

Established
2012
Guiding growth, building strategy &
going beyond bookkeeping.
Bookkeeper
Basic bookkeeping & tax returns
Payroll & compliance only
Minimal forward planning
Low cost, but no strategy
V CFO Consultant

Hourly or project advice

Reviews financials & gives input

Limited involvement, no execution

Premium rates for every task
V CFO Business
Monthly forecasts & budgets
Cashflow + KPI dashboards
Strategic planning for growth
Investor-ready reporting
The powerhouse CFO team, without the full-time cost
Full-Time CFO + Team
$300k+ salary & benefits
Office overhead & team costs
Full executive management
Daily hands-on leadership
Complete but very costly

We give you a full finance team for less than the cost of one hire.

Your Goals. Our Strategy.

We use 5 core optimisation strategies to help ambitious businesses achieve stronger performance, valuations, and outcomes.

▬ Our Clients ▬

Clients we have assisted

Who we Work with

SCALING SMEs
Businesses navigating new growth pressures and stakeholders
ENTREPRENEURIAL OPERATORS
Operators shifting from doing it all to driving growth
GROWTH-READY TEAMS
Teams ready for bigger challenges and smarter finance

WE TAKE ON ONLY 5 NEW CLIENTS PER QUARTER TO ENSURE RESOURCE PLANNING AND QUALITY ASSURANCE

Why Virtual CFO is Different

Focus of the Service
We have a forward-looking strategy: budgeting, forecasting, cash flow, and decision-making insights.
Meets statutory obligations and looks back to report on past activity: tax returns, BAS, financial statements
Engagement Style
Proactive and ongoing, we’re part of your team with regular input and planning.
Reactive and periodic. Often operating just once or twice a year
Business Value
We’ll have a commercial impact on your business, improving profitability, providing financial clarity, and scalability.
Ensures compliance with tax and legal obligations with limited influence
Technology
We enable smarter decision-making and leverage integrated cloud systems, and analytics.
Holds minimal integration limited to accounting software and spreadsheets
Relationship
Your strategic partner working closely with owners and leadership to drive growth and mitigate risk.
Operates as service provider delivering mandatory outputs
▬ Testimonials ▬

Hear From Our Satisfied Clients

Discover how our services have transformed businesses and achieved remarkable results with us

▬ The Process ▬

Our Operational Framework

▬ Our Services ▬

How we Handle Your Business

Financial Forecasting &
Cash Flow Planning
Performance Reporting &
KPI Tracking
Strategic Advisory &
Scenario Planning
Budgeting & Cost Control
Board-Level Communication & Lender Readiness
Bookkeeping & Payroll

▬ Meet our experts ▬

Our Experienced Financial Professionals

Colin Wright CPA

Operations Director, Virtual CFO

Matthew Thompson CPA

Commercial Director, Virtual CFO
Karen-Rafferty-e1559530599257

Karen Rafferty

Senior Bookkeeper and Payroll Service Supervisor

Graeme Wright

System Developer

Industries We Serve

Medical Practitioners

Research and clinical trials

Manufacturing

Project management firms

Eventing

Logistics and Warehousing

SaaS and fast-growing start-ups

Workshop Engineering

Wholesale distribution BTB and BTC

Education

Member Associations

▬ FAQ'S ▬

Help & Information

We have a 30 minutes obligation free discussion getting to know about you and your
business. After that we send you a once way NDA we have signed and then request that
you send us access to your accounting system, we download your financial data, throw it
into our models and do an assessment of where you at, what need to be fixed and what you
can afford and we will prepare a proposal accordingly.

For Bookkeeping and Payroll services we chare per hour, for CFO advisory type services
like management reporting, forecasting, dahs boards etc we charge on a monthly recurring
retainer basis. The cost will depend on the size of your business and what you can afford,
we in essence tailor our service to your budget and prioritise value for money based on the
priority of you business.

The short answer is yes. With over 30 years combined experience working with SMEs there
is no sector, industry or niche we haven’t had direct experience working with. Feel free to
check out our List of industries for a more detailed breakdown.

No you don’t. We have some customers who have been with us for more than 06 years, not
once have we over asked a customer to sign a term contract. Our customers stay with us
because we deliver great value for money.

So tax accounting is all about minimising your tax liability with the ATO, so all of the advise
your tax accountant provides is with this in mind. We are more focused working with you to
grow your business by providing insight into how your business is truly performing from a
profitability and cash generation point of view. We provide planning and foresight and
therefore work with both historical data and future projections.

No not at all, we are here to provide what you don’t have and work with what you do. In
some instances our customers have a full finance team and we just provide the CFO
components. We are here to offer you what you need and deliver it in a high value cost
effective way.

No it doesn’t, we are able to extract the data we require from any accounting system and
plug it into our models for a seamless experience for all.

Yes we can. Often new customers feel ashamed or a little embarrassed about the state of
things, there is no need, this is much more common than you think and we have years of
experience holding our customers hands getting things on par for them and we will be able
to do the same thing for you.

Colin Wright CPA

Virtual CFO

Colin has been working since 1994 in the financial management of SME businesses, holding shareholdings and Directorships in several companies. His passion for SMEs inspired him to establish the 3S CFO Group and later The Virtual CFO Group Australia, to help SME business owners better manage their performance and achieve their goals. Colin is a pioneer, always learning, evolving, and sharing his knowledge with clients, staff, and aspiring finance professionals. His dedication continues to drive positive outcomes for businesses across various industries.

Matthew Thompson CPA

Virtual CFO 

Matthew joined Colin as a partner in the Virtual CFO Group at the end of 2023. Originally from South Africa, he has lived and worked in Australia since 2019. Matthew is a CIMA, CGMA, and CPA with 14 years of experience in business partnering and other senior finance and management roles. Before discovering his passion for serving SMEs as a virtual CFO, he honed his skills in manufacturing, distribution, logistics, and other industries. Matthew is dedicated to helping SME business owners succeed and values the opportunity to be part of their journey.

Karen Rafferty

Senior Bookkeeper and Payroll service Supervisor

Karen is a senior bookkeeper with over 20 years of experience and counting and possesses extensive expertise in accounting principles, payroll, and bookkeeping. She excels in critical thinking and problem-solving, demonstrating integrity, transparency, and strong communication skills. Karen stays current with changes in the regulatory environment, ATO rules, WorkCover, and superannuation. She ensures that any factor affecting your team’s remuneration is expertly managed. With Karen at the helm, you can trust that your payroll and bookkeeping needs are in capable hands.

Graeme Wright

Systems Developer 

Graeme has over 25 years of experience in the IT industry, including 18 years with IBM, where he led development for numerous collaboration and workflow applications. He holds several Lotus Notes development accreditations. Since joining us 5 years ago, Graeme has been instrumental in creating sophisticated, market-leading models and workflows that surpass “off-the-shelf” alternatives in both functionality and cost. His dedication to tailoring IT solutions for the SME sector ensures that our offerings remain cutting-edge and highly effective