In 2013, the Virtual CFO Group Australia was established, formerly known as 3S CFO Group. Our Founder Colin Wright saw emerging technologies as an opportunity to deliver significant value to a range of small and medium-sized businesses in a virtual capacity. Technical advances in cloud-based management systems, and a move toward outsourcing key finance functions, enabled us to serve SMEs with CFO virtual services.
Our tailored service offerings provide SMEs with access to specialist skills and strategic capabilities that may otherwise be beyond their reach, enabling long-term growth and stronger financial performance.
Years of Experience
in the Industry
To be the market leading virtual CFO business enabling small and medium-sized businesses access to skills and capabilities in tailored service offerings that may otherwise be unaffordable or out of reach.
To empower scaling SMEs to reach their full potential and achieve outstanding results.
The foundation of our services is built on professional expertise and a genuine desire to improve business performance. Our values ensure our clients can trust in our services and be confident that we will deliver positive outcomes:
Our Experienced Financial Professionals
Colin has been working since 1994 in the financial management of SME businesses, holding shareholdings and Directorships in several companies. His passion for SMEs inspired him to establish the 3S CFO Group and later The Virtual CFO Group Australia, to help SME business owners better manage their performance and achieve their goals. Colin is a pioneer, always learning, evolving, and sharing his knowledge with clients, staff, and aspiring finance professionals. His dedication continues to drive positive outcomes for businesses across various industries.
Matthew joined Colin as a partner in the Virtual CFO Group at the end of 2023. Originally from South Africa, he has lived and worked in Australia since 2019. Matthew is a CIMA, CGMA, and CPA with 14 years of experience in business partnering and other senior finance and management roles. Before discovering his passion for serving SMEs as a virtual CFO, he honed his skills in manufacturing, distribution, logistics, and other industries. Matthew is dedicated to helping SME business owners succeed and values the opportunity to be part of their journey.
Karen is a senior bookkeeper with over 20 years of experience and counting and possesses extensive expertise in accounting principles, payroll, and bookkeeping. She excels in critical thinking and problem-solving, demonstrating integrity, transparency, and strong communication skills. Karen stays current with changes in the regulatory environment, ATO rules, WorkCover, and superannuation. She ensures that any factor affecting your team’s remuneration is expertly managed. With Karen at the helm, you can trust that your payroll and bookkeeping needs are in capable hands.
Graeme has over 25 years of experience in the IT industry, including 18 years with IBM, where he led development for numerous collaboration and workflow applications. He holds several Lotus Notes development accreditations. Since joining us 5 years ago, Graeme has been instrumental in creating sophisticated, market-leading models and workflows that surpass “off-the-shelf” alternatives in both functionality and cost. His dedication to tailoring IT solutions for the SME sector ensures that our offerings remain cutting-edge and highly effective
Our Purpose
The Accounting profession in Australia is dying. Graduates are walking past it.
Mid-career professionals are burning out.
Firms can’t hire.
The SME sector will be hardest hit by the forecasted shortfall of 58,000 Accountants by 2033.
Australia’s Accounting profession is reducing at an alarming rate, and SMEs are at the greatest risk because:
With financial talent drying up, it’s a perfect storm.
The Virtual CFO model is your lifeline now and in the future.
We all need to evolve fast, because the SME sector will feel shortage of Accountants the hardest.
A virtual financial partnership is working smarter not harder:
A partnership that empowers you
Strategic advice & financial intelligence at every key moment.
Your virtual team and systems.
Unlock the potential of your business. We’ll have a vested interest in your business - it’s at the centre of what we do. We consider what decisions are best for your business now and in the future.
Points of Difference
We know the many challenges facing small business. We work with small businesses day in and day out, providing an efficient and effective service, specialising in the right services for you and your business. Our advice is based on extensive experience and expertise, we know what options work and will point you in the right direction.
We’re a team of experienced and qualified CFOs and Accountants who specialise in SMEs. You’ll have a team partnering with you, providing high-quality services. The right people doing the right work at the right time – delivering market-leading value for money.
We give you access to an entire virtual finance department –we have every element of a finance dept in our service offering. We’re versatile and can easily increase or decrease our services to better serve SMEs like no other company.
We’ve developed proven models, tools, and methods through years of working with small businesses across diverse industries. Our team delivers cost-effective expertise remotely or onsite, solving challenges we’ve seen countless times before. We focus on your priorities and budget; we deliver the best value and outcomes.
Discover how our services have transformed businesses and achieved remarkable results with us
Virtual CFO
Colin has been working since 1994 in the financial management of SME businesses, holding shareholdings and Directorships in several companies. His passion for SMEs inspired him to establish the 3S CFO Group and later The Virtual CFO Group Australia, to help SME business owners better manage their performance and achieve their goals. Colin is a pioneer, always learning, evolving, and sharing his knowledge with clients, staff, and aspiring finance professionals. His dedication continues to drive positive outcomes for businesses across various industries.
Virtual CFO
Matthew joined Colin as a partner in the Virtual CFO Group at the end of 2023. Originally from South Africa, he has lived and worked in Australia since 2019. Matthew is a CIMA, CGMA, and CPA with 14 years of experience in business partnering and other senior finance and management roles. Before discovering his passion for serving SMEs as a virtual CFO, he honed his skills in manufacturing, distribution, logistics, and other industries. Matthew is dedicated to helping SME business owners succeed and values the opportunity to be part of their journey.
Senior Bookkeeper and Payroll service Supervisor
Karen is a senior bookkeeper with over 20 years of experience and counting and possesses extensive expertise in accounting principles, payroll, and bookkeeping. She excels in critical thinking and problem-solving, demonstrating integrity, transparency, and strong communication skills. Karen stays current with changes in the regulatory environment, ATO rules, WorkCover, and superannuation. She ensures that any factor affecting your team’s remuneration is expertly managed. With Karen at the helm, you can trust that your payroll and bookkeeping needs are in capable hands.
Systems Developer
Graeme has over 25 years of experience in the IT industry, including 18 years with IBM, where he led development for numerous collaboration and workflow applications. He holds several Lotus Notes development accreditations. Since joining us 5 years ago, Graeme has been instrumental in creating sophisticated, market-leading models and workflows that surpass “off-the-shelf” alternatives in both functionality and cost. His dedication to tailoring IT solutions for the SME sector ensures that our offerings remain cutting-edge and highly effective